UBS: A BANK LIKE SWITZERLAND
Following the integration of Credit Suisse, we launched a campaign to build trust and show how UBS still live up to their responsibility in the Swiss market. By putting some of the most typical Swiss qualities – good as bad – in the forefront we lightheartedly demonstrated UBS’s commitment and connection to the country and people. With a human-centric approach and cinematically aesthetic visuals put the look and feel of UBS in eyeheight with the Swiss people.
![Bus Stop Billboard MockUp](https://thitlin.com/wp-content/uploads/2024/01/Bus-Stop-Billboard-MockUp-scaled.jpg)
![UBS_TwoMenStairs_1080x1920_ENGLISH](https://thitlin.com/wp-content/uploads/2024/01/UBS_TwoMenStairs_1080x1920_ENGLISH.jpeg)
![ATM_Motive-Course-de-lEscalade_1496x1716-FR](https://thitlin.com/wp-content/uploads/2024/01/ATM_Motive-Course-de-lEscalade_1496x1716-FR.jpeg)
![SoMe Kids_1080 x 1080 px. EN](https://thitlin.com/wp-content/uploads/2024/04/SoMe-Kids_1080-x-1080-px.-EN.jpg)
![ezgif-4-1e6fc2e856](https://thitlin.com/wp-content/uploads/2024/05/ezgif-4-1e6fc2e856-1.gif)
![ATM_Motive Locarno Filmfestival 1496x1716 IT](https://thitlin.com/wp-content/uploads/2024/04/ATM_Motive-Locarno-Filmfestival-1496x1716-IT.jpg)
![UBS_Woman_1080x1920_ENGLISH](https://thitlin.com/wp-content/uploads/2024/01/UBS_Woman_1080x1920_ENGLISH.jpeg)
![UBS_EBWDS_Cinemagraph_SocialMediaOwned_Text+Logo_Cocktail_1080x1080_ENGLISH.mov](https://thitlin.com/wp-content/uploads/2024/04/UBS_EBWDS_Cinemagraph_SocialMediaOwned_TextLogo_Cocktail_1080x1080_ENGLISH.mov.png)
MY ROLE
Art Direction, Design & Production
TEAM
ECD: Fernando Barbella
CD: Raluca Circo, Andy Schwitter & Alexander Detschades
Senior CW: Judith Kersting
AGENCY
FRASER Berlin
PUBLISHED