BVG x NFL:
HOMEGAME FOR DIVERSITY
Berlin is a no-judgement zone, and BVG embodies that. The NFL shares the same commitment to diversity. So when a league championing inclusion visits a city built on it, you get one thing: A homegame for diversity (Heimspiel für Vielfalt). We raised awareness for the game and the NFL-sponsored fan-jersey all around Berlin.
“An absolute must-have! Our jersey for everyone who are fans of diversity.”
A special BVG fan bus toured the city, making an extended stop at Alexanderplatz, where lucky fans could win free jerseys, while others had the chance to purchase them directly from the onboard pop-up store.
MY ROLE
Art Direction
TEAM
CD: Deepanjali Singh & Florestan Rösemann
Senior CW: Dion Murawski & Anna-Lena Simon
Support: Christophe Enders, Arash Sabbagh
Director & Photographer: Murat Asland // Zauerberg
AGENCY
Serviceplan Berlin
PUBLISHED