COVID WARS

The New York Times revealed that kids are scared of wearing protective masks.
With COVID WARS we wanted to give them a way to feel empowered and safe during the pandemic by fighting evil with evil. 

MY ROLE

ART DIRECTOR

CREDITS

COPYWRITER: LISA KIRMSSE

« I’ve been worried about the possible emotional trauma my small children and other children are experiencing. Glad to see creatives coming up with awesome solutions for this. »

LEE TAYLOR

CREATIVE DIRECTOR

« It’s a really cool idea.
I’d like it more if it was real. »

ERIC SCHUTTE

VP EXPERIENCE DESIGN

« As a parent to a 3 and 5-year old I’m noticing the effect their pandemic is having on them – I think this is a fantastic way to get kids wearing masks and making it fun. »

KIERON LEPPARD

EXECUTIVE CREATIVE DIRECTOR