The New York Times revealed that kids are scared of wearing protective masks.
With COVID WARS we wanted to give them a way to feel empowered and safe during the pandemic by fighting evil with evil.
COPYWRITER: LISA KIRMSSE
« I’ve been worried about the possible emotional trauma my small children and other children are experiencing. Glad to see creatives coming up with awesome solutions for this. »
« It’s a really cool idea.
I’d like it more if it was real. »
VP EXPERIENCE DESIGN
« As a parent to a 3 and 5-year old I’m noticing the effect their pandemic is having on them – I think this is a fantastic way to get kids wearing masks and making it fun. »
EXECUTIVE CREATIVE DIRECTOR