FOREVERGREEN

With the Pantone Color Institute, Lacoste created a unique color inspired by the Everglades, the only place on earth that is home to both crocodiles and alligators. A color that encapsulates 1.5 million acres of incredible flora and fauna.
A color that lives through a capsule collection. A color with a desire to make the Everglades last forever. A portion of the proceeds from the collection’s sales will support the Everglades Foundation’s mission to restore and protect the Everglades through science, advocacy, and education.

MY ROLE

ASSISTANT ART DIRECTOR (& COPYWRITER)

AGENCY

BETC Paris

CREDITS

CD: OLIVIER AUMARD & AUÉLIE SCALABRE
AD: JESSICA FECTEAU
ASSISTANT AD: THERESA SCHMITZ