Lacoste: Forevergreen

With the Pantone Color Institute, Lacoste created a unique color inspired by the Everglades, the only place on earth that is home to both crocodiles and alligators. A color that encapsulates 1.5 million acres of incredible flora and fauna.
A color that lives through a capsule collection. A color with a desire to make the Everglades last forever. A portion of the proceeds from the collection’s sales will support the Everglades Foundation’s mission to restore and protect the Everglades through science, advocacy, and education.

My Role

Art Direction & Copywriting


Olivier Aumard, Aurélie Scalabre,
Jessica Fecteau & Theresa Schmitz