LACOSTE:
FOREVERGREEN
With the Pantone Color Institute, Lacoste created a unique color inspired by the Everglades, the only place on earth that is home to both crocodiles and alligators. A color that encapsulates 1.5 million acres of incredible flora and fauna. A color that lives through a capsule collection. A color with a desire to make the Everglades last forever. A portion of the proceeds from the collection’s sales will support the Everglades Foundation’s mission to restore and protect the Everglades through science, advocacy, and education.
![56ca0e106867875.5f99ad9500a08](https://thitlin.com/wp-content/uploads/2022/12/56ca0e106867875.5f99ad9500a08.png)
![11c4bf106867875.5f99ad9502203](https://thitlin.com/wp-content/uploads/2021/05/11c4bf106867875.5f99ad9502203.png)
![lacoste-pantone-evergreen-05](https://thitlin.com/wp-content/uploads/2021/05/lacoste-pantone-evergreen-05-1.gif)
![6a4a8b106867875.5fa1641d09c67](https://thitlin.com/wp-content/uploads/2021/05/6a4a8b106867875.5fa1641d09c67.jpg)
![2-0007](https://thitlin.com/wp-content/uploads/2021/05/2-0007.jpeg)
MY ROLE
Art Direction, Design & Copywriting
TEAM
CD: Olivier Aumard & Aurélie Scalabre
AD: Jessica Fecteau
Photographer: Mac Stone & Christophe Berlet
Assistant AD: Theresa Schmitz
AGENCY
BETC Paris
PUBLISHED