thit lin • art director 🕊️

LACOSTE:
FOREVERGREEN

With the Pantone Color Institute, Lacoste created a unique color inspired by the Everglades, the only place on earth that is home to both crocodiles and alligators. A color that encapsulates 1.5 million acres of incredible flora and fauna. A color that lives through a capsule collection. A color with a desire to make the Everglades last forever. A portion of the proceeds from the collection’s sales will support the Everglades Foundation’s mission to restore and protect the Everglades through science, advocacy, and education.

MY ROLE

Art Direction, Design & Copywriting

TEAM

CD: Olivier Aumard & Aurélie Scalabre
AD: Jessica Fecteau
Photographer: Mac Stone & Christophe Berlet
Assistant AD: Theresa Schmitz

AGENCY

BETC Paris

PUBLISHED

2021