NEW YORK PIZZA:
DID ANYONE SAY PIZZA?
To make New York Pizza stand out from their competitors in Germany, we turned one of New York’s most iconic statues, the Statue of Liberty, into a central part of their branding. Using AI and Photoshop, I crafted a series of the statue finding herself in various different situations to promote New York Pizza’s different offers in a fun and memorable way.
Did anyone say pizza?
“You ate the whole pizza in 5 minutes, are you ok? Me:
Good mood in 3, 2, 1, …
Celebration of Mother’s Day
Mondays without pizza / Mondays with pizza
Celebration of Women’s Day
Spring feelings
MY ROLE
Art Direction, Concept,
AI-Generation & Design
TEAM
ECD: Fernando Barbella
CD: Alexander Detschades
AGENCY
FRASER
PUBLISHED