NEW YORK PIZZA:
DID ANYONE SAY PIZZA?
To make New York Pizza stand out from their competitors in Germany, we turned one of New York’s most iconic statues, the Statue of Liberty, into a central part of their branding. Using AI and Photoshop, I crafted a series of the statue finding herself in various different situations to promote New York Pizza’s different offers in a fun and memorable way.
![Did somebody say pizza_Post](https://thitlin.com/wp-content/uploads/2024/05/Did-somebody-say-pizza_Post.jpg)
Did anyone say pizza?
![OK_Post](https://thitlin.com/wp-content/uploads/2024/05/OK_Post.jpg)
“You ate the whole pizza in 5 minutes, are you ok? Me:
![Mac&Cheese_Post](https://thitlin.com/wp-content/uploads/2024/05/MacCheese_Post.jpg)
Good mood in 3, 2, 1, …
![Mother's Day_Post](https://thitlin.com/wp-content/uploads/2024/05/Mothers-Day_Post.jpg)
Celebration of Mother’s Day
![Monday Mood](https://thitlin.com/wp-content/uploads/2024/05/Monday-Mood.jpg)
Mondays without pizza / Mondays with pizza
![Artboard 5 copy 3](https://thitlin.com/wp-content/uploads/2024/05/Artboard-5-copy-3.jpg)
Celebration of Women’s Day
![Artboard 3 copy 3](https://thitlin.com/wp-content/uploads/2024/05/Artboard-3-copy-3.jpg)
Spring feelings
MY ROLE
Art Direction, Concept,
AI-Generation & Design
TEAM
ECD: Fernando Barbella
CD: Alexander Detschades
AGENCY
FRASER
PUBLISHED