thit lin • art director 🕊️

NEW YORK PIZZA:
DID ANYONE SAY PIZZA?

To make New York Pizza stand out from their competitors in Germany, we turned one of New York’s most iconic statues, the Statue of Liberty, into a central part of their branding. Using AI and Photoshop, I crafted a series of the statue finding herself in various different situations to promote New York Pizza’s different offers in a fun and memorable way.

Did anyone say pizza?

“You ate the whole pizza in 5 minutes, are you ok? Me:

Good mood in 3, 2, 1, …

Celebration of Mother’s Day

Mondays without pizza / Mondays with pizza

Celebration of Women’s Day

Spring feelings

MY ROLE

Art Direction, Concept,
AI-Generation & Design

TEAM

ECD: Fernando Barbella
CD: Alexander Detschades

AGENCY

FRASER

PUBLISHED

2024