MADE FOR BERLIN

As a multinational e-commerce powerhouse, Shopify empowers small independent businesses to thrive. As well as executing campaigns across Europe, we delivered a hyperlocal initiative just for Berlin. Berlin is more Berlin-like when there are thriving independent businesses on every corner. To celebrate Shopify’s role in helping protect the city’s culture, we partnered with iconic, indie businesses. By borrowing from street sticker culture, we reflected Berlin’s raw, high fashion, and anti-establishment ideals across. Even Denglisch (Berlin’s language of choice) was used to prove that we truly get this great city. “Made in Berlin. Sold everywhere” – our campaign slogan weaves hyperlocal pride with global reach. This campaign boosted brand equity and trust but also exposure for local merchants.

MY ROLE

ART DIRECTION, COPYWRITING,
SCRIPTWRITING, PRODUCTION

AGENCY

R/GA BERLIN

PUBLISHED

2021