SHOPIFY:
MADE FOR BERLIN
We made a campaign just for Berlin to celebrate the oddness of the city and how Shopify protects the culture by helping independent businesses to thrive. Partnering with some of Shopify’s most iconic indie businesses, we played on hyperlocal insights and edgy humor to truly connect with the berliners. We also collaborated with local illustrators and borrowed from Berlin’s street sticker culture to reflect the rawness that we all hate and love. Made for Berlin. Sold everywhere. Powered by Shopify.
MY ROLE
Art Direction, Copywriting,
Scriptwriting & Production
TEAM
CD: Patrik Lenhart, Fedja Kehl & Pedro Americo
Associate CW: Lisa Kirmsse
AGENCY
R/GA Berlin
PUBLISHED