Undeniable Goods

 Undeniable Goods is a line of disruptive merchandise made to be personalised by the employees. To launch it, we turned part of the office into a pop-up store, where everyone could live print their favorite designs paying tribute to TBWA\Chiat\Day’s history on a unique thrifted item. Billie Jean King asked for a custom piece of merch with my Billie Jean King Your Shoe-design.

« These kids told a great story. They didn’t just answer the brief, they delivered something we didn’t think possible. »

Rob Swartz

CEO, TBWA\Chiat\Day, New York

My Role

Art Direction & Illustration


Sofia Soldevila, Vaishnavi Rai, Victoria Lyons, Jillian Nedd, Scarlett Maestre & Elexus Greene