UBS: A BANK LIKE SWITZERLAND
Following the integration of Credit Suisse, we launched a campaign to build trust and show how UBS still live up to their responsibility in the Swiss market. By putting some of the most typical Swiss qualities – good as bad – in the forefront we lightheartedly demonstrated UBS’s commitment and connection to the country and people. With a human-centric approach and cinematically aesthetic visuals put the look and feel of UBS in eyeheight with the Swiss people.








MY ROLE
Art Direction, Design & Production
TEAM
ECD: Fernando Barbella
CD: Raluca Circo, Andy Schwitter & Alexander Detschades
Senior CW: Judith Kersting
AGENCY
FRASER Berlin
PUBLISHED