UBS: A BANK LIKE SWITZERLAND

Following the integration of Credit Suisse, we launched a campaign to build trust and show how UBS still live up to their responsibility in the Swiss market. By putting some of the most typical Swiss qualities – good as bad – in the forefront we lightheartedly demonstrated UBS’s commitment and connection to the country and people. With a human-centric approach and cinematically aesthetic visuals put the look and feel of UBS in eyeheight with the Swiss people.